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Branding Insights
Everything You Know About Branding Is (Probably) Wrong
Branding is probably the most misunderstood, yet essential pillar of business - everyone knows they…
Marketing Insights
Talk human to me: Why brands need to sound like real people
Say you’re on the lookout for some new skincare finds. You walk into a store…
Marketing Insights
Why Your Marketing Falls Flat – And How to Make it Unstoppable
You’ve boosted your ad spend. You post daily on LinkedIn and Instagram. You’ve A/B tested…
Brand Positioning
What Makes a Brand Truly Stand Out?
When people hear the word "branding," they often think of logos, colors, and aesthetics. And…
Branding Insights
Why I Believe Strategy and Storytelling Go Hand in Hand
Every great brand, movement, or even civilization is built on stories. Not just narratives, but…
Branding Insights
The biggest branding mistakes i’ve seen – and how to avoid them
Branding is the soul of your business. It’s not just a logo, a tagline, or…
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