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Everything You Know About Branding Is (Probably) Wrong - Let’s Fix That!
Branding Insights

Everything You Know About Branding Is (Probably) Wrong

Branding is probably the most misunderstood, yet essential pillar of business - everyone knows they…
Marketing Insights

Talk human to me: Why brands need to sound like real people

Say you’re on the lookout for some new skincare finds. You walk into a store…
Paper & prism blog on why marketing falls flat
Marketing Insights

Why Your Marketing Falls Flat – And How to Make it Unstoppable

You’ve boosted your ad spend. You post daily on LinkedIn and Instagram. You’ve A/B tested…
Paper & Prism blog on what makes a brand truly stand out
Brand Positioning

What Makes a Brand Truly Stand Out?

When people hear the word "branding," they often think of logos, colors, and aesthetics. And…
Why I believe Strategy & Storytelling go hand in hand.
Branding Insights

Why I Believe Strategy and Storytelling Go Hand in Hand

Every great brand, movement, or even civilization is built on stories. Not just narratives, but…
Biggest branding mistakes - blog by Paper & Prism Communications
Branding Insights

The biggest branding mistakes i’ve seen – and how to avoid them

Branding is the soul of your business. It’s not just a logo, a tagline, or…