How did we help:
In a city brimming with food joints, 1966 - The Mumbai Café set out with a bold vision: to bring Mumbai’s street food-inspired delicacies to the rest of India. But in a competitive QSR landscape, great food alone wasn’t enough—they needed a brand that could cut through the noise, capture attention, and build a loyal following. That’s where we came in.
- Brand identity
- Brand positioning
- Website design
Crafting a Brand as Iconic as Its Flavors
We didn’t just help 1966 – The Mumbai Café create a brand; we built an experience. From visual identity to messaging, every element was designed to transport customers straight to the heart of Mumbai’s vibrant street food culture.
Our approach included:
Brand Identity & Space Design: Defined a distinct brand personality, crafting a menu, interiors, and messaging that resonated with a wide, diverse audience.
Marketing & Communication Strategy: Developed a cohesive brand voice and storytelling framework to ensure every touchpoint—from in-store branding to social media—was consistent and compelling.
Campaign Ideation & Execution: From collaborating with artists to launching food-led activations, we helped the brand strategize, execute, and refine targeted campaigns that drive engagement and impact
Social & Influencer-Led Awareness: Built a digital-first communication strategy that blended brand-building with trending and moment marketing, ensuring high engagement and visibility.
The Taste of Success
With a strong brand foundation and a sharp marketing strategy, 1966 – The Mumbai Café quickly became a name people recognized and recommended. The proof?
- A confident brand that entered the market with clarity and purpose.
- Bangaloreans referring to it in conversations—word-of-mouth at its finest.
- Expansion from a single outlet to 8 stores in just over a year.
