In the bustling culinary landscape of Orchard Street, our client sought to build a brand that stands apart in Singapore’s diverse, contemporary market while resonating with an international audience.

How did we help:

  • Brand identity
  • Brand positioning
  • Website design

Building the Blueprint

Through stakeholder sessions, we delved into the restaurant’s essence, understanding its core offerings and vision. A detailed competitor analysis helped us identify a unique niche, one that balances Indian roots with a cosmopolitan outlook.

An Identity That Speaks Volumes

The name “27ºW” was born, inspired by the geographic connection between India and Singapore. This brand positioning was further elevated with a carefully curated identity and color palette—subtly Indian yet globally sophisticated. From the logo to the website, every touchpoint exudes a premium aesthetic tailored for a discerning clientele.

An Unforgettable Culinary Destination

27ºW now stands as a testament to the power of thoughtful branding, capturing the essence of its inspiration while making a bold statement in Singapore’s dining scene.

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