How did we help:
When Bangalore-based designer Geethica Naidu decided to launch her luxury fashion label, she envisioned a brand that would reflect her distinctive aesthetic, values, and creative journey. Enter Paper & Prism, tasked with crafting an identity that would not only showcase her debut collection, PASHM, but also lay the foundation for a brand that could evolve and endure.
- Brand identity
- Brand positioning
- Website design
- Social media
- Event planing
A Soulful Approach
To bring AME to life, we immersed ourselves in Geethica’s world—visiting her studio, exploring her inspirations, and delving into her vision. A meticulous industry study and iterative brainstorming sessions helped us shape the brand’s identity, ensuring every element reflected her ethos and future aspirations.
Delivering a Vision
We translated this understanding into:
Brand Positioning: Highlighting AME as a reflection of Geethica, and a celebration of individuality, craftsmanship, and timeless elegance.
Nomenclature: The name AME, short for Art Meets Expression, beautifully encapsulates the brand’s essence while also resonating as “soul” and “love” in French.
Identity Design: A minimalistic ambigram logo that connects tradition to craftsmanship, linking AME’s heritage with its contemporary luxury aesthetic.
Social Media Marketing: Translating the brand story and collection updates into visually engaging content and campaigns.
Photography & Films: Curating and executing photoshoots and videos that captured PASHM’s essence.
Launch Strategy: Designing an experiential launch event that was as memorable as the collection itself.
The Impact
AME launched as a cohesive, memorable brand that seamlessly blended its designer’s essence with a modern luxury aesthetic. The collection PASHM received widespread attention, and the brand’s storytelling across platforms set it apart in the competitive world of fashion.
