How did we help:
After 17 years of organic growth, HiLe Packaging—a B2B packaging company based in
Singapore—faced a familiar challenge: How to thrive in a fast-evolving, borderless market with
formidable global competition? The company approached Paper & Prism to define its unique
positioning, refresh its identity, and craft a digital presence that aligns with its ambitions.
- Brand identity
- Brand positioning
- Website design
- Social media
- Event planing
Defining the Opportunity
The task was clear: Identify HiLe’s niche in a competitive landscape, leveraging its legacy and expertise to carve out a distinct territory. Through stakeholder sessions, we uncovered insights into the brand’s history, team, and operations. Our detailed competitor analysis revealed key industry models, strengths, and gaps, enabling us to identify critical opportunities for differentiation.
Crafting an Unmissable Identity
We delivered a cohesive strategy that celebrated HiLe’s values and strengths:
Positioning Statement: Anchored in trust, reliability, and innovation,
the new positioning reflected HiLe’s expertise in delivering scalable
packaging solutions tailored for modern business needs.
Brand Identity Revamp: A refreshed logo and design system that
communicated confidence and sophistication, essential for global
appeal.
Website Transformation: A digital presence optimised for its B2B
audience, balancing functionality with storytelling to engage
prospective clients and showcase expertise.
Building with Confidence
The result? HiLe now commands attention with a revitalized brand that stands out in a crowded global market. The strategic clarity has empowered its team to pitch with precision, select projects that align with its growth ambitions, and elevate its standing as a leader in the packaging industry.
