MM Foam, a pioneering name in latex-based mattresses, has been synonymous with quality and innovation for decades. However, as the mattress industry grew increasingly competitive and consumer preferences evolved, the brand sought a fresh perspective to redefine its positioning, elevate its perception, and expand its relevance to a wider audience.

How did we help:

  • Brand identity
  • Brand positioning
  • Website design
  • Social media
  • Event planing

A Strategic, Phased Approach

Our work with MM Foam began with a deep dive into the brand’s history, offerings, and aspirations, evolving into a multi-phase strategy.

Phase 1:
Repositioning the Brand

Stakeholder Insights: We uncovered the brand’s rich legacy,
understanding its evolution and unique latex-based product
expertise.

Competitor Analysis: Through desk research and mystery visits, we
analyzed competitor branding, messaging, and consumer journeys.

Consumer Insights: Dipstick studies provided clarity on market
trends and consumer behavior, enabling us to refine MM Foam’s
narrative.

Brand Positioning: The brand was repositioned as a “pioneering
force in the mattress industry combining rich legacy with
cutting-edge innovation.”

Phase 2:
Streamlining Brand Assets

Brand Communication: Developed guidelines to ensure cohesive
messaging across products and platforms.

Website Optimization: Audited and enhanced the website for better
user experience, performance, and increased sales.

Social Media Marketing: Reimagined the content strategy to reflect
the brand’s positioning while targeting diverse consumer segments.

Performance Marketing: Collaborated with the performance
marketing team to improve paid marketing efforts and online sales
performance.

Phase 3:
Marketing Advisory

Provided ongoing strategic advice to align marketing efforts with
long-term brand-building goals.
Executed a celebrity-driven awareness campaign with Abhirami,
amplifying the brand’s reach and relevance.

A Legacy Reimagined, a Market Redefined

– Enhanced website sales and SEO rankings.
-Higher-quality leads and improved call conversions.
-Significant boost in brand awareness metrics through strategic
campaigns.
-32% increase in organic website traffic
-56% increase in organic search engine clicks
-Steady month-on-month growth in website sales

Think we are the right fit?

Let's Talk