Whether you’re redefining your brand, seeking strategic direction, or exploring new possibilities, we’re here to make it happen. Reach out, and let’s brand!
Frequently asked questions
What is brand strategy, and why is it important?
Brand strategy is the foundation of your brand’s identity, defining its purpose, unique positioning, and messaging. It involves a thorough study of the market, competition, and target audience to develop an optimal strategy to achieve your business goals.
What will I receive at the end of a branding project?
Our deliverables usually include: Research & Insights presentations, Brand Dockets (including brand positioning, user personas, brand archetype and tone of voice), Brand Book/Guidelines (to ensure consistency across touchpoints), Messaging Framework, and Visual identity assets. Depending on the requirement, we also provide content strategy and creative direction.
What makes Paper & Prism different from other agencies?
We are not your usual marketing agency – We help brands find clarity in a complex world. Whether you’re figuring out how to differentiate your brand in a crowded market, identify and connect with your ideal customer, or reposition your brand to match your evolving goals, we’re here to guide you. From crafting sharp, resonant brand messages to conceptualizing marketing campaigns and delivering strategic recommendations on branding and marketing initiatives, we ensure your brand not only stands out but also stays consistent as you grow.
How long does a typical project take?
A typical project with us involves in-depth discovery sessions, market research, and a deep dive into brand positioning, personality, and identity. This process typically takes 3–4 months, depending on the scope and complexity of the project, ensuring every detail aligns with your vision and objectives.
We also conceptualize marketing campaigns and provide strategic recommendations tailored to your branding and marketing goals, fostering an ongoing collaboration to ensure your brand evolves and stays relevant in a dynamic market.
Do you offer digital marketing services as well?
No, we focus on branding, but we can recommend trusted partners for your digital marketing needs.
I am a brand new startup - how can you help me?
We have helped launch several startups where we have been involved in the naming, focus group studies, identifying niches, and more. If you are not sure how we can help you, talk to us to find out!
I just need someone to handle my social media accounts. Can you do that?
We are brand strategy experts and help our clients build a strong brand foundation with the right personality and messaging. We are NOT a Full Service Agency, A Marketing Execution Firm, A PR Firm, Web Developers, SEO Experts, or Social Media Marketers.
