How did we help:
Empauwer
Enabling Inclusive Hiring with Strategic Positioning
- Brand Discovery Workshop
- Positioning Strategy
- Key Messaging Framework
- GTM Strategy
”We worked together on branding for Empauwer, and the team was instrumental in helping the company find its voice. They have a knack for understanding what a company wants to say, then putting it into words in a clear, concise, and highly effective way. I'd recommend them for any project you have—you won't be disappointed!
- Farida Charania, Co-Founder - Empauwer
ABSTRACT
Empauwer, a Microsoft-backed startup, aimed to revolutionize the job market by connecting neurodiverse professionals with hiring organizations. To achieve this, they needed to refine their brand messaging and positioning. Paper & Prism delivered a comprehensive strategy, helping Empauwer clarify its value proposition, create a brand identity, and develop a go-to-market strategy, setting them on a path to impactful success.
THE CONTEXT
Empauwer, a tech platform focused on inclusive hiring, connects organizations with neurodiverse professionals. Empauwer needed to reposition its brand to effectively communicate its unique mission to stakeholders. They reached out to Paper & Prism team for assistance in crafting a messaging framework and go-to-market (GTM) strategy to resonate with both employers and neurodiverse job seekers.
THE CHALLENGE
Empauwer’s challenge lay in effectively communicating its value to a diverse audience of employers and job seekers. The platform needed to stand out in a competitive hiring market and promote the benefits of neurodiverse talent while simplifying complex messaging. This required a strategic overhaul of their brand identity and positioning to highlight the transformative impact of inclusive hiring practices.
THE SOLUTION
Paper & Prism conducted an in-depth brand discovery workshop, identifying the core values of Empauwer. The team developed a refined brand positioning strategy, crafted key messaging, and built a GTM framework tailored to reflect Empauwer's innovative approach. By defining both internal and external branding, Paper & Prism helped launch a cohesive identity that aligned with Empauwer’s mission of promoting inclusive hiring.
THE IMPACT
Empauwer successfully launched its revamped brand and messaging, which clearly communicated its mission to all stakeholders. The new positioning resonated with employers, helping them better understand the value of hiring neurodiverse professionals. Although long-term business outcomes are still unfolding, early feedback indicated increased engagement and recognition of Empauwer’s efforts in the inclusive hiring space.
